Uncategorized The CEO’s Playbook: Leveraging Market Research to Revitalize StarbucksThe CEO’s Playbook: Leveraging Market Research to Revitalize Starbucks Starbucks, a global icon in the…Cara ShugollSeptember 17, 2024
Uncategorized Infographic: The 2024 Paris Summer OlympicsLimelight Insights' Summer Survey Series: The 2024 Paris Olympics This summer, we have been surveying…Cara ShugollAugust 5, 2024
Uncategorized Even in the age of big data, brands can’t quit the focus group“Focus groups might seem like a throwback — they came to prominence in the middle…Cara ShugollFebruary 2, 2021
Uncategorized Customers & COVID-19: Key TakeawaysCOVID -19 is still affecting how we, as consumers, shop. As such, conducing market research…Cara ShugollFebruary 2, 2021
Uncategorized 9 Keys to Becoming an Iconic BrandThere are many successful products in the marketplace, but few brands can be considered truly…Cara ShugollFebruary 2, 2021
Uncategorized Using Experiments to Launch New ProductsUsing Experiments to Launch New Products It is always a leap of faith to introduce…Cara ShugollOctober 22, 2020
Uncategorized Preventing Non-Response Bias in Market ResearchPreventing Non-Response Bias in Market Research We have all been there - working our way…Cara ShugollOctober 22, 2020
Uncategorized Building Trust: How to Humanize Your BrandBuilding Trust: How to Humanize Your Brand How long would you be friends with someone…Cara ShugollOctober 22, 2020