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Limelight Insights by Shugoll
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Customers & COVID-19: Key Takeaways

COVID -19 is still affecting how we, as consumers, shop. As such, conducing market research…
Cara ShugollFebruary 2, 2021
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9 Keys to Becoming an Iconic Brand

There are many successful products in the marketplace, but few brands can be considered truly…
Cara ShugollFebruary 2, 2021
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Using Experiments to Launch New Products

Using Experiments to Launch New Products It is always a leap of faith to introduce…
Cara ShugollOctober 22, 2020
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Preventing Non-Response Bias in Market Research

Preventing Non-Response Bias in Market Research We have all been there - working our way…
Cara ShugollOctober 22, 2020
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Building Trust: How to Humanize Your Brand

Building Trust: How to Humanize Your Brand How long would you be friends with someone…
Cara ShugollOctober 22, 2020
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