Our Consulting Services
Limelight Insights by Shugoll provides custom, full-service consulting for qualitative and quantitative marketing research studies. This includes everything from study design and data collection, to data analysis and preparation of reports and presentations including actionable insights and recommendations.
Our team is highly experienced in a variety of vertical industries including:
- Advertising and Communications
- Associations and Not-For-Profits
- Consumer and Packaged Goods
- Education (including colleges and universities, primary and secondary schools, and education associations)
- Energy, Utility, and Environmental
- Financial and Insurance Services
- Government (including federal, state, and local agencies and organizations)
- Health Care and Medical (including health systems/hospitals, health insurance, drug and pharmaceutical, and biotechnology)
- Retail Services Clients
- Entertainment, Culture, and Sports (including nonprofit theaters, museums, and performing arts groups, news and entertainment organizations, and sports teams and arenas)
Qualitative Market Research
Limelight Insights by Shugoll has an experienced staff of qualitative research project directors. Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have four highly skilled, on-staff moderators with multicultural and multigenerational research expertise. And we’re known to provide some of the most insightful analyses, report writing, and debriefings in the industry.
- Focus groups (online or in-person)
- In-depth interviews (online, in-person, or telephone)
- Mini-groups
- Dyads/Triads
- Bulletin boards
- Ethnographic observations
- Usability testing
- Dial research followed by breakout focus groups
- Meeting facilitation
Quantitative Market Research
Limelight Insights by Shugoll provides sophisticated service, high-level expertise, an ability to meet tight deadlines, quality control and a full arsenal of tools delivering a broad range of quantitative research services.
Our experienced quantitative project directors are experts at designing custom sampling plans, survey instruments, and analysis plans to meet the unique needs of each project.
Specific quantitative analysis services include:
- Analysis of variance
- Behavior modeling
- Cluster and segmentation analysis
- Choice modeling
- Conjoint analysis
- Cost-benefit analysis
- Demand forecasts
- Maximum difference analysis
- Perceptual mapping
- Price sensitivity analysis
- Regression analysis
- Social media listening
- TURF analysis
- Video open-end submission and analysis