Limelight Insights by Shugoll’s location in the Washington, DC metro/DMV area places us near hundreds of government agencies and contractors. We have conducted research for federal, state, and local government agencies over many years. Our studies examine the attitudes of government agency employees and decision makers as well as policy elites, opinion influencers, and legislative staff. We’ve also worked to determine public attitudes toward government programming and politicians/opinion leaders.
Specifically, we have conducted a broad range of studies on employee recruitment, communications/public education campaigns, website usability, and more. Results from our studies are used to identify constituent information needs and to enhance programming provided by government agencies. We also conduct branding and positioning studies to help government contractors develop strategies for positioning their products and services to the government market.