Limelight Insights by Shugoll is a focus group company that provides custom, full-service consulting for marketing research, including qualitative research. This includes everything from study design and data collection, to data analysis and preparation of reports and presentations including actionable insights and recommendations.

If you are looking for a reliable focus group company and research partner, Limelight Insights has over 50 years of experience conducting market research for a variety of companies across multiple industries.

In-Person & Online Focus Groups

Limelight Insights by Shugoll provides facilities and project management for qualitative research in the DC area and across the country. We host in-person group discussions at highly-rated focus group facilities in your local area, hotels or conference centers. A recruiter will tell you where and when the group discussion is taking place during the screening process to see if it’s convenient for you.

Due to the pandemic, most focus groups are now held remotely using our online video platform, Limelight. You can participate from the comfort and convenience of your own home or office and still get paid for your opinions! 

The Limelight Platform can be used for online focus groups or one-on-one interviews. Typically, we suggest a maximum of 90-minute sessions and limit the focus group size to 6 to 8 participants. 

Extensive Database & Innovative Technology

We maintain an exhaustive national database of respondents, searchable by numerous demographic criteria. We also keep track of their focus group participation history, suitability for different study types, and subject matter expertise. In addition to our national database, we have an extensive Washington, DC metropolitan area database that includes participants from downtown DC, and the Maryland and Virginia suburbs. We have also been developing our opinion influencer & policy elite database for over 15 years. 

When appropriate, we also leverage an innovative recruiting software package that enables us to target and recruit your research participants more efficiently.

Recruiting Services

As a focus group company, Limelight Insights by Shugoll offers recruiting services you can count on. You need to be confident that your qualitative research will go off without a hitch, and the people we recruit are an integral part of your study’s success. Limelight Insights by Shugoll goes beyond industry norms to ensure the right people show up at the right place at the right time, so you can get the information you need to make the best business decisions. We provide a dedicated project manager to oversee our meticulous processes, deliver daily updates and ensure that every respondent is perfectly suited to your needs.

Why Focus Groups Are Essential For Market Research

A focus group is a powerful research tool that can provide insights into how people think and feel about a wide range of topics. A professional focus group moderator guides the discussion, ensuring that all participants have a chance to share their views. Focus groups can be used to gather information on everything from consumer preferences to political attitudes. Because they provide a forum for open dialogue, focus groups are an excellent way to collect rich, detailed data. More importantly, this primary research method will provide unique insights that none of your competitors have.

Focus groups are often used by businesses to gain insights into customer sentiment. By understanding how customers feel about a product or service, businesses can make informed decisions about marketing and brand/product development. Additionally, focus groups can help businesses to troubleshoot problems and identify areas for improvement. For example, if customers are unhappy with a particular aspect of a product, a focus group can help to pinpoint the issue and develop a solution. In short, focus groups are an invaluable tool for any business that wants to better understand its customers and make insightful business decisions.

Need help conducting your focus group study? The Limelight Insights team is comprised of qualitative research project management experts. We provide the location, logistics, and project management to ensure the success of your research. Submit a Bid Request to get started!