Qualitative market research is a valuable tool for businesses of all sizes. It helps companies to understand their customers, identify market trends, and make informed decisions about product development and marketing strategies. Qualitative research is typically conducted in the form of focus groups or one-on-one interviews. In recent years, conducting market research studies online has become more common. 

Online qualitative research platforms offer a number of advantages, including the ability to reach a wider audience, gather data more quickly and efficiently, increase ease and convenience for participants, moderators, and clients who don’t have to travel to a research facility, and save on costs. Online qualitative research can provide invaluable insights into the minds of consumers.

Limelight Insights by Shugoll has taken online research to the next level by deploying what has already become an industry-leading, online qualitative research platform called Limelight. The Limelight Platform can be used for focus groups or one-on-one in-depth interviews. You can participate from the comfort and convenience of your own home or office and still get paid for your opinions! The discussion is facilitated by a professional moderator and focus group participants are compensated for their time. 

With our online qualitative research platform, clients can play video files, share their screens, conduct polls, use breakout rooms, and make use of stimuli with markup exercises.

Our consulting team has over 50 years of combined experience and we are leaders in the marketing research industry. If you are looking to conduct a qualitative research study, our experts will provide the location, participants, logistics, and project management to ensure the success of your research.

We love our Limelight platform and we know you will too. We look forward to the opportunity to be your online qualitative research partner. Submit a Bid Request to get started!