Maryland Data Collection

Maryland Data Collection

Data collection is a central component of every market research study. In market research, data are collected from participants through various data collection methods, which are then analyzed and used to generate insights about target markets. Limelight Insights is located just outside our nations capital and has been conducting research in the area for years, thus our team has extensive experience with DC, Virginia, and Maryland data collection.

Data collection is a critical step in market research. There are a variety of data collection methods that can be used, including surveys, interviews, and focus groups. Market research typically relies on a database of participants who are willing to provide information about themselves and their behavior. In data collection, market researchers must consider the most appropriate data collection method for their needs, as well as the feasibility of collecting data from their target population. They must also ensure that the data they collect is of high quality and that it will be able to answer their research questions.

Data Collection Methods

  • Focus groups
  • In-depth interviews
  • Bulletin boards
  • Usability Testing
  • Surveys/Questionnaires

In market research, data collection starts with having the right participants. The data is only as good as its source, which is why Limelight Insights by Shugoll goes beyond industry norms to ensure the right people show up at the right place at the right time, so you can get the information you need to make the best business decisions.

Limelight Insights by Shugoll provides recruiting services you can count on. You need to be confident that your market research will go off without a hitch, and the people we recruit are an integral part of your study’s success. We provide a dedicated project manager to oversee our meticulous processes, deliver daily updates and ensure that every respondent is perfectly suited to your needs. We also provide research design services to select the appropriate data collection instruments for Internet, telephone, mobile, social media, central location, and mail interviewing. 

Extensive Database & Innovative Technology

When recruiting for marketing research studies, it is important to carefully select participants who will be able to provide accurate and insightful feedback. Research participants should be representative of the target audience and feel comfortable discussing the topic at hand.

To ensure the right people participate in your study, Limelight Insights maintains an exhaustive national database of respondents, searchable by numerous demographic criteria. We also keep track of their focus group participation history, suitability for different study types and subject matter expertise. In addition to our national database, we have an extensive Washington, DC metropolitan area database that includes participants from downtown DC, and the Maryland and Virginia suburbs. We have also been developing our opinion influencer & policy elite database for over 15 years. When appropriate, we also leverage an innovative recruiting software package that enables us to target and recruit your research participants more efficiently.

Our consulting team has over 50 years of combined research experience and we are leaders in the marketing research industry. We look forward to the opportunity to share our experience with you as your full-service research partner. Submit a Bid Request to get started! Or, if you are a participant, join our database panel to participate in fun and interesting market research studies.