Limelight Insights by Shugoll offers recruiting services in Maryland you can count on. You need to be confident that your qualitative research will go off without a hitch, and the people we recruit are an integral part of your study’s success. Limelight Insights by Shugoll goes above and beyond industry norms to ensure the right people show up at the right place at the right time, so you can get the information you need to make the best business decisions. We provide a dedicated project manager to oversee our meticulous processes, deliver daily updates and ensure that every respondent is perfectly suited to your needs.

Careful Selection

The art of recruiting is in thinking outside of the box, applying seasoned expertise and creative thinking to find the right people for your study. When recruiting for marketing research studies, it is important to carefully select participants who will be able to provide accurate and insightful feedback. 

Focus group participants should be representative of the target audience, and they should be comfortable discussing the topic at hand. Recruiting services can help to identify potential participants and screen them for eligibility. They can also coordinate logistics and facilitate communication with participants. By working with a qualified marketing research company with recruiting services, you can ensure that your research study is successful.

Our team screens participants twice, once at initial recruitment and again during confirmation. If a participant’s answers differ during their “tech-check” from his/her pre-screening answers, they will not be able to participate in the study. Limelight Insights carefully tracks respondent participation so that members of our database can only participate in a very limited number of studies each year. This helps eliminate cheaters and repeaters.

Extensive Database & Innovative Technology

We maintain an exhaustive national database of respondents, searchable by numerous demographic criteria. We also keep track of their focus group participation history, suitability for different study types and subject matter expertise. In addition to our national database, we have an extensive Washington, DC metropolitan area database that includes participants from downtown DC, and the Maryland and Virginia suburbs. We have also been developing our opinion influencer & policy elite database for over 15 years. 

When appropriate, we also leverage an innovative recruiting software package that enables us to target and recruit your research participants more efficiently.

To ensure the right people participate in your study, use Limelight Insights’ recruiting services. Submit a Bid Request today to get started!