National Online Focus Group
No longer does geography matter; let your voice be heard from the comfort of your own home or office, and still get paid for your opinions!
Focus groups are a great way to earn some extra money and participate in research that can help shape products and services that you use every day. While many of our focus groups take place in person throughout the country, online focus groups are becoming increasingly popular due to their convenience.
Limelight Insights by Shugoll is a leader in the market research industry. Our online qualitative research platform, Limelight, can be used for online focus groups or one-on-one interviews. Typically, we suggest a maximum of 90-minute sessions and limit the focus group size to 6 to 8 participants.
How to participate in an online focus group:
Join our database panel now to share your opinions and participate in interesting and fun market research studies. To join our database panel, you will answer a variety of initial screening questions. In market research, there are no wrong answers. We ask that you answer all screening questions truthfully, and eventually you’ll be invited to participate in a focus group when the dates and times available match your schedule. Best of all, you will receive a monetary incentive when you qualify and participate in one of our studies.
From time to time we offer studies targeted at very specific populations. Please browse our social media streams for studies with openings. We invite you to fill out the online surveys posted on our Facebook stream to be considered immediately for a specific study.
What to expect:
Once you’re logged into the online focus group meeting through the Limelight Platform, you’ll be able to see and hear the other participants as well as the moderator. The focus group moderator will guide the discussion, and they may ask everyone to answer questions individually or as a group. You will typically be asked to give your opinion on a certain topic or product, and your feedback will be used to provide brands with reliable insights that can be used to make strategic decisions. All research sessions are recorded on both audio and video formats for transcription and research purposes. All data collected by Limelight Insights is strictly for research purposes only, and is never used for soliciting or fundraising.
To be paid for our study we only ask that you answer our pre-screening questions truthfully and that you arrive at our study on time. Participants are required to pass a 10-minute “tech check” at least 24 hours prior to their assigned research session. If a participant’s answers differ during the focus group or interview from his/her pre-screening answers and we cannot use him/her, we will not be able to pay that participant. This is why we call all participants the day before their study to read their answers back to them. If any answer does not sound like it matches what a participant told the interviewer during the initial screening process, we ask that you let us know. It is easier for us to determine whether or not we can accept a slightly altered profile a day or two prior to a study than it is to make that determination the day of the scheduled research session.
If you are interested in participating in a national online focus group, join our database panel now!