Online Qualitative Research

Online Qualitative Research

Online qualitative research is a valuable tool for businesses of all sizes. It helps companies to understand their customers, identify market trends, and make informed decisions about brand/product development and marketing strategies. Qualitative research is typically conducted in the form of focus groups or one-on-one interviews. However, with the advent of online qualitative research, businesses now have the ability to conduct market research studies online. This type of research offers a number of advantages, including the ability to reach a wider audience, gather data more quickly and efficiently, increase ease and convenience for participants, moderators, and clients who don’t have to travel to a research facility, and save on costs. Online qualitative research can provide invaluable insights into the minds of consumers.

Limelight Insights has taken online research to the next level by deploying what has already become an industry-leading, online qualitative research platform called Limelight. The Limelight Platform can be used for online focus groups or one-on-one interviews. You can participate from the comfort and convenience of your own home or office and still get paid for your opinions! Whether conducted in-person or online, one of our experienced moderators will guide the discussion, and focus group participants will be compensated for their time. 

Why Should You Conduct Online Qualitative Research?

  • Allows for efficient and cost-effective geographic reach
  • Increased ease and convenience
  • Provides a safe alternative for qualitative research during COVID-19
  • Unique, invaluable insights that will inform business decisions

You need to be confident that your qualitative marketing research will go off without a hitch. The data is only as good as its source, which is why Limelight Insights by Shugoll offers recruiting services to deliver qualified, quality research participants. Our consulting team has over 50 years of combined experience and we are leaders in the marketing research industry. If you are looking to conduct a qualitative research study, our experts will provide the location, participants, logistics, and project management to ensure the success of your research.

We love our Limelight platform and we know you will too. We look forward to the opportunity to be your online qualitative research partner. Submit a Bid Request to get started!