Quantitative Marketing Research
Quantitative marketing research is a process of gathering and analyzing numerical data to learn more about consumer behavior. This type of research is typically used to identify trends and understand overall market dynamics. There are a number of different data collection methods that can be used in quantitative research including online, telephone, mobile, social media, central location testing, and mail.
Limelight Insights by Shugoll has built a name around delivering a broad range of quantitative research services. We conduct quantitative research for a variety of companies across multiple industries. We collect unbiased opinions on topics such as new products and services, new communications campaigns, the latest social issues, political trends, etc. All data collected by Limelight Insights is strictly for research purposes only, and is never used for soliciting or fundraising.
Once quantitative data has been collected, it can be analyzed using statistical techniques to reveal important insights about the target market. These unique insights can then be used to inform marketing strategies and make better business decisions.
Specific quantitative analysis services include:
- Conjoint Analysis
- Cost-benefit Analysis
- Regression Analysis
- Behavior Modeling
- Demand Forecasting
- Perceptual Mapping
- Price Sensitivity Analysis
Full Suite of Consulting Services
Do you want to understand what drives consumers to make purchase decisions about your particular product or product category so that you can develop strategies that will most effectively influence them during the decision process?
Limelight Insights by Shugoll provides custom, full-service consulting for qualitative and quantitative marketing research studies. This includes everything from study design and data collection, to data analysis and preparation of reports and presentations including actionable insights and recommendations.
Our consulting team has over 50 years of combined quantitative research experience and we are leaders in the marketing research industry. We look forward to the opportunity to share our experience with you as your full-service research partner. Submit a Bid Request to get started!