By participating in a virtual focus group, your voice can be heard from wherever – no longer does geography matter! 

Limelight Insights by Shugoll is a focus group company that conducts market research for a variety of companies across multiple industries.

A focus group is a small, but representative, sample of people who are interviewed about their attitudes, perceptions, or opinions. Focus groups are commonly used in market research and brand/product development. This group of individuals is brought together by a marketing research company to provide insights on a particular topic. By providing their opinions, they provide brands with reliable insights that can be used to make strategic decisions.

Focus groups are a great way to earn some extra money and participate in research that can help shape products and services that you use every day. While many focus groups take place in person, virtual focus groups are becoming increasingly popular due to their convenience. 

Benefits of Virtual Focus Groups

Virtual focus groups offer a number of advantages, including the ability to reach a wider geographical audience, gather data more quickly and efficiently, increase ease and convenience for participants, moderators, and clients who don’t have to travel to a research facility, and save on costs.

Whether the discussion is conducted in-person or online, the focus group is moderated by a trained professional, and participants are compensated for their time. 

Online Qualitative Platform

Most focus groups are now held remotely using our online qualitative research platform, Limelight. You can participate from the comfort and convenience of your own home or office and still get paid for your opinions! 

The Limelight Platform can be used for focus groups or in-depth interviews. Typically, we suggest a maximum of 90-minute sessions and limit the focus group size to 6 to 8 participants. 

Interested in participating in a virtual focus group? Limelight Insights by Shugoll can help! Join our database panel now to share your opinions and participate in interesting and fun market research studies.

Need help conducting your market research study? The Limelight Insights team is comprised of qualitative research project management experts. We provide the location, logistics, and project management to ensure the success of your research. Submit a Bid Request to get started!