Qualitative & Quantitative
Marketing Research

Qualitative Marketing Research

Limelight Insights by Shugoll is known for having the industry’s most experienced and creative staff of qualitative project directors and moderators.

Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have four highly skilled moderators with multi-cultural and multi-generational research expertise. And we’re known to provide some of the most insightful analyses, report writing and debriefings in the industry.

You’ll find our expertise demonstrated in all the qualitative methodologies we specialize in:

  • Online focus groups and one-on-one in-depth interviews
  • Online bulletin boards
  • In-person focus groups and one-on-one in-depth interviews
  • Telephone focus groups and one-on-one in-depth interviews
  • Mini-groups
  • Dyads/Triads
  • Usability testing
  • Dial research followed by break-out focus groups
  • Ethnographic observations
  • Meeting facilitation

We are also skilled in using projective techniques
to reveal underlying motivations including:

  • Anthropomorphization or metaphors
  • Brainstorming
  • Collage and photo sorts
  • Conceptual mapping
  • Diary logs
  • Expressive drawing
  • Forced relationships
  • Laddering
  • Personality associations (fixed or variable)
  • Sentence completion exercises
  • Situational associations and drawings
  • Storytelling
  • Wishful thinking exercises

Limelight Insights by Shugoll provides a variety of report deliverables to suit your needs, including:

  • Verbal debriefs
  • Topline reports
  • Detailed reports with respondent verbatims
  • Detailed reports with video clips
  • Video reports

Quantitative Marketing Research

Limelight Insights by Shugoll offers a range of quantitative research services provided by senior project directors with over 50 years of combined quantitative research experience.

Limelight Insights by Shugoll has built a name around sophisticated service, high-level expertise, an ability to meet tight deadlines, quality control and a full arsenal of tools delivering a broad range of quantitative research services.

Research Design Services

  • Determining appropriate research method
  • Selecting sample and designing sampling frame
  • Designing appropriate data collection instruments for Internet, telephone, mobile, social media, central location and mail interviewing

Analysis Services

  • Analysis of variance
  • Behavior modeling
  • Cluster and segmentation analysis
  • Choice modeling
  • Conjoint analysis
  • Cost-benefit analysis
  • Demand forecasts
  • Maximum difference analysis
  • Perceptual mapping
  • Price sensitivity analysis
  • Regression analysis
  • Social media listening
  • TURF analysis

Final Report

  • Sophisticated graphics design
  • Desktop publishing capabilities

Hybrid Studies

Limelight Insights by Shugoll has the capability to integrate different methodologies to solve any business problem.

Hybrid Qualititative Research:

examples include...
• In-person focus groups and in-depth interviews
• Telephone in-depth interviews and virtual focus groups

Hybrid Quantitative Research:

examples include...
• Online/Internet and telephone survey
• Online/Internet and mobile survey

Hybrid Quantitative & Qualitative Research:

examples include...
• Exploratory focus groups followed by an online survey
• Online survey followed by one-on-one interviews to explore survey responses in more detail