Qualitative & Quantitative
Qualitative Marketing Research
Limelight Insights by Shugoll is known for having the industry’s most experienced and creative staff of qualitative project directors and moderators.
Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have four highly skilled moderators with multi-cultural and multi-generational research expertise. And we’re known to provide some of the most insightful analyses, report writing and debriefings in the industry.
You’ll find our expertise demonstrated in all the qualitative methodologies we specialize in:
- Online focus groups and one-on-one in-depth interviews
- Online bulletin boards
- In-person focus groups and one-on-one in-depth interviews
- Telephone focus groups and one-on-one in-depth interviews
- Mini-groups
- Dyads/Triads
- Usability testing
- Dial research followed by break-out focus groups
- Ethnographic observations
- Meeting facilitation
We are also skilled in using projective techniques
to reveal underlying motivations including:
- Anthropomorphization or metaphors
- Brainstorming
- Collage and photo sorts
- Conceptual mapping
- Diary logs
- Expressive drawing
- Forced relationships
- Laddering
- Personality associations (fixed or variable)
- Sentence completion exercises
- Situational associations and drawings
- Storytelling
- Wishful thinking exercises
Learn more about our qualitative data visualization methods
Limelight Insights by Shugoll provides a variety of report deliverables to suit your needs, including:
- Verbal debriefs
- Topline reports
- Detailed reports with respondent verbatims
- Detailed reports with video clips
- Video reports
Quantitative Marketing Research
Limelight Insights by Shugoll offers a range of quantitative research services provided by senior project directors with over 50 years of combined quantitative research experience.
Limelight Insights by Shugoll has built a name around sophisticated service, high-level expertise, an ability to meet tight deadlines, quality control and a full arsenal of tools delivering a broad range of quantitative research services.
Research Design Services
- Determining appropriate research method
- Selecting sample and designing sampling frame
- Designing appropriate data collection instruments for Internet, telephone, mobile, social media, central location and mail interviewing
Analysis Services
- Analysis of variance
- Behavior modeling
- Cluster and segmentation analysis
- Choice modeling
- Conjoint analysis
- Cost-benefit analysis
- Demand forecasts
- Maximum difference analysis
- Perceptual mapping
- Price sensitivity analysis
- Regression analysis
- Social media listening
- TURF analysis
Final Report
- Sophisticated graphics design
- Desktop publishing capabilities