Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend to timesaving conveniences.
Limelight Insights by Shugoll has worked with clients across industry lines exploring ways to improve market share by addressing issues and opportunities in customer service, product quality, new product development and value positioning.