{"id":128,"date":"2020-11-04T22:40:53","date_gmt":"2020-11-04T22:40:53","guid":{"rendered":"https:\/\/limelightbyshugoll.com\/?page_id=128"},"modified":"2024-04-05T17:32:51","modified_gmt":"2024-04-05T17:32:51","slug":"qualitative-and-quantitative-marketing-research","status":"publish","type":"page","link":"https:\/\/limelightbyshugoll.com\/qualitative-and-quantitative-marketing-research\/","title":{"rendered":"Qualitative and Quantitative Marketing Research"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” bg_image=”442″ bg_position=”center bottom” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”2%” color_overlay=”#97d700″ overlay_strength=”0.5″ shape_divider_position=”bottom” shape_divider_height=”250″ bg_image_animation=”none” shape_type=”waves_opacity_alt”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”7%” bottom_margin=”7%” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Qualitative & Quantitative
\nMarketing Research<\/span><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Qualitative” url=”https:\/\/limelightbyshugoll.com\/qualitative-and-quantitative-marketing-research\/#Qualitative”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”extra-color-gradient-1″ icon_family=”none” text=”Quantitative” url=”https:\/\/limelightbyshugoll.com\/qualitative-and-quantitative-marketing-research\/\/#Quantitative”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”20″ bottom_padding=”10″ id=”Qualitative” overlay_strength=”1″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” highlight_color=”#97d700″ style=”half_text”]\n

Qualitative Marketing Research<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”90px” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”45″ bottom_padding=”1%” id=”about” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”62″ enable_bg_scale=”true” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”zoom-out-reveal”][divider line_type=”No Line” custom_height=”300″][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#97d700″ text_content=”Limelight Insights by Shugoll is known for having the industry\u2019s most experienced and creative staff of qualitative project directors and moderators.”]\n

Qualitative<\/span><\/h2>\n

Marketing<\/span><\/h2>\n

Research<\/span><\/h2>\n[\/split_line_heading][vc_column_text]Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have four highly skilled moderators with multi-cultural and multi-generational research expertise. And we\u2019re known to provide some of the most insightful analyses, report writing and debriefings in the industry.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” bg_color=”#ff9d6e” scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”40″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][tabbed_section style=”vertical_modern” tab_color=”Accent-Color” el_class=”accent-text-white”][tab icon_family=”iconsmind” title=”Experts in All Methodologies” id=”1712338238912-6″ icon_iconsmind=”iconsmind-Light-Bulb” tab_id=”1712338238913-2″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”You\u2019ll find our expertise demonstrated in all the qualitative methodologies we specialize in:” font_container=”tag:h3|font_size:34|text_align:left|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”]
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  • Online focus groups and one-on-one in-depth interviews<\/span><\/li>\n
  • Online bulletin boards<\/span><\/li>\n
  • In-person focus groups and one-on-one in-depth interviews<\/span><\/li>\n
  • Telephone focus groups and one-on-one in-depth interviews<\/span><\/li>\n
  • Mini-groups<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″]
    \n
      \n
    • Dyads\/Triads<\/span><\/li>\n
    • Usability testing<\/span><\/li>\n
    • Dial research followed by break-out focus groups<\/span><\/li>\n
    • Ethnographic observations<\/span><\/li>\n
    • Meeting facilitation<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=”iconsmind” title=”Projective Techniques” id=”1712338239050-3″ icon_iconsmind=”iconsmind-Brain-2″ tab_id=”1712338239051-8″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”We are also skilled in using projective techniques
      \nto reveal underlying motivations including:” font_container=”tag:h3|font_size:34|text_align:left|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”]
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      • Anthropomorphization or metaphors<\/li>\n
      • Brainstorming<\/li>\n
      • Collage and photo sorts<\/li>\n
      • Conceptual mapping<\/li>\n
      • Diary logs<\/li>\n
      • Expressive drawing<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”top” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″]
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          \n
        • Forced relationships<\/li>\n
        • Laddering<\/li>\n
        • Personality associations (fixed or variable)<\/li>\n
        • Sentence completion exercises<\/li>\n
        • Situational associations and drawings<\/li>\n
        • Storytelling<\/li>\n
        • Wishful thinking exercises<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_cta btn_style=”see-through” heading_tag=”h4″ text_color=”#ffffff” button_color=”accent-color” link_type=”regular” alignment=”left” display=”block” link_text=”qualitative data visualization methods” text=”Learn more about our” url=”https:\/\/limelightbyshugoll.com\/the-importance-of-data-visualization\/” class=”green-background-link”][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=”iconsmind” title=”Variety of Deliverables” id=”1712338239200-9″ icon_iconsmind=”iconsmind-Books-2″ tab_id=”1712338239200-7″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Limelight Insights by Shugoll provides a variety of report deliverables to suit your needs, including:” font_container=”tag:h3|font_size:34|text_align:left|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”]
          \n
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          • Verbal debriefs<\/li>\n
          • Topline reports<\/li>\n
          • Detailed reports with respondent verbatims<\/li>\n
          • Detailed reports with video clips<\/li>\n
          • Video reports<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”20″ bottom_padding=”10″ id=”Quantitative” overlay_strength=”1″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” highlight_color=”#ff6d6a” style=”half_text”]\n

            Quantitative Marketing Research<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”90px” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”45″ bottom_padding=”1%” id=”about” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”49″ enable_bg_scale=”true” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”zoom-out-reveal”][divider line_type=”No Line” custom_height=”300″][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#ff6d6a” text_content=”Limelight Insights by Shugoll offers a range of quantitative research services provided by senior project directors with over 50 years of combined quantitative research experience.”]\n

            Qualitative<\/span><\/h2>\n

            Marketing<\/span><\/h2>\n

            Research<\/span><\/h2>\n[\/split_line_heading][vc_column_text]Limelight Insights by Shugoll has built a name around sophisticated service, high-level expertise, an ability to meet tight deadlines, quality control and a full arsenal of tools delivering a broad range of quantitative research services.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” bg_color=”#daaa00″ scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”40″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][tabbed_section style=”vertical_modern” tab_color=”extra-color-gradient-1″ el_class=”accent-text-white”][tab icon_family=”iconsmind” title=”Research Design Services” id=”1712338239451-7″ icon_iconsmind=”iconsmind-Light-Bulb” tab_id=”1712338239452-4″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Research Design Services” font_container=”tag:h3|font_size:34|text_align:left|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”]
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              \n
            • Determining appropriate research method<\/span><\/li>\n
            • Selecting sample and designing sampling frame<\/span><\/li>\n
            • Designing appropriate data collection instruments for\u00a0Internet, telephone, mobile, social media,\u00a0central location and mail interviewing<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=”iconsmind” title=”Analysis Services” id=”1712338239554-9″ icon_iconsmind=”iconsmind-Bar-Chart” tab_id=”1712338239554-6″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Analysis Services” font_container=”tag:h3|font_size:34|text_align:left|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”]
              \n
                \n
              • Analysis of variance<\/li>\n
              • Behavior modeling<\/li>\n
              • Cluster and segmentation analysis<\/li>\n
              • Choice modeling<\/li>\n
              • Conjoint analysis<\/li>\n
              • Cost-benefit analysis<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″]
                \n
                  \n
                • Demand forecasts<\/li>\n
                • Maximum difference analysis<\/li>\n
                • Perceptual mapping<\/li>\n
                • Price sensitivity analysis<\/li>\n
                • Regression analysis<\/li>\n
                • Social media listening<\/li>\n
                • TURF analysis<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=”iconsmind” title=”Final Report” id=”1712338239663-8″ icon_iconsmind=”iconsmind-Books-2″ tab_id=”1712338239664-7″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Final Report” font_container=”tag:h3|font_size:34|text_align:left|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”]
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                    \n
                  • Sophisticated graphics design<\/li>\n
                  • Desktop publishing capabilities<\/li>\n<\/ul>\n<\/div>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”20″ bottom_padding=”10″ overlay_strength=”1″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” highlight_color=”#daaa00″ style=”half_text”]\n

                    Hybrid Studies
                    \n<\/em><\/h2>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”45″ bottom_padding=”1%” id=”about” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”zoom-out-reveal”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#daaa00″ text_content=”Limelight Insights by Shugoll has the capability to integrate different methodologies to solve any business problem.”]\n

                    Qualitative<\/span><\/h2>\n

                    Marketing<\/span><\/h2>\n

                    Research<\/span><\/h2>\n[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”20″ bottom_padding=”20″ enable_gradient=”true” color_overlay=”#97d700″ color_overlay_2=”#ff6d6a” gradient_direction=”left_to_right” overlay_strength=”0.8″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”40″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_icon_list animate=”true” color=”default” direction=”horizontal” columns=”3″ icon_size=”medium” icon_style=”border”][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1712338239884-8″ tab_id=”1712338239885-5″ icon_fontawesome=”fa fa-angle-double-right” header=”Hybrid Qualititative Research:” text=”examples include…
                    \n\u2022 In-person focus groups and in-depth interviews
                    \n\u2022 Telephone in-depth interviews and virtual focus groups”] [\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1712338239961-10″ tab_id=”1712338239962-3″ icon_fontawesome=”fa fa-angle-double-right” header=”Hybrid Quantitative Research:” text=”examples include…
                    \n\u2022 Online\/Internet and telephone survey
                    \n\u2022 Online\/Internet and mobile survey”] [\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1712338240009-7″ tab_id=”1712338240010-4″ icon_fontawesome=”fa fa-angle-double-right” header=”Hybrid Quantitative & Qualitative Research:” text=”examples include…
                    \n\u2022 Exploratory focus groups followed by an online survey
                    \n\u2022 Online survey followed by one-on-one interviews to explore survey responses in more detail”] [\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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