{"id":64,"date":"2020-10-14T21:10:52","date_gmt":"2020-10-14T21:10:52","guid":{"rendered":"https:\/\/limelightbyshugoll.com\/?page_id=64"},"modified":"2023-09-28T20:31:01","modified_gmt":"2023-09-28T20:31:01","slug":"online-qualitative-platform","status":"publish","type":"page","link":"https:\/\/limelightbyshugoll.com\/online-qualitative-platform\/","title":{"rendered":"Online Qualitative Platform"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; bg_image=&#8221;41&#8243; bg_position=&#8221;center bottom&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;top&#8221; layer_one_image=&#8221;2926&#8243; layer_one_strength=&#8221;0.3&#8243; layer_two_image=&#8221;2927&#8243; layer_two_strength=&#8221;0.4&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;9%&#8221; bottom_padding=&#8221;5%&#8221; color_overlay=&#8221;#000000&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h1 id=\"shortcode-0beef1a687894ba8788cbf46c6838167\" style=\"text-align: center;\">Online Qualitative Platform<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text]\n<h2>Industry-Leading Technology<\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;6&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;10&#8243; custom_line_width=&#8221;10%&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]Work with our experienced and creative staff of qualitative project directors and moderators. By leveraging the <em>Limelight<\/em> platform, our clients can gather rich and meaningful insights from a diverse pool of participants, enabling them to make informed business decisions and develop effective marketing strategies.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;77&#8243; enable_bg_scale=&#8221;true&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;300&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; bg_color=&#8221;#ff9d6e&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Unlock Consumer Insights with Online Market Research<\/span><\/h2>\n[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: center;\">The <em>Limelight<\/em> Platform can be used to achieve a variety of qualitative research objectives. Use the <em>Limelight<\/em> Platform for\u2026<\/h4>\n[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; class=&#8221;fancy-columns-row&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-2\" data-spacing=\"10px\" data-alignment=\"left\"> \n<ul>\n<li>Online Focus Groups<\/li>\n<li>In-depth Interviews<\/li>\n<li>Online Bulletin Boards<\/li>\n<li>Behavioral Data<\/li>\n<li>Infographic Storytelling<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-2\" data-spacing=\"10px\" data-alignment=\"left\"> \n<ul>\n<li>Enterprise Branding<\/li>\n<li>Projective Techniques<\/li>\n<li>Conducting Polls<\/li>\n<li>Ethnographic Research<\/li>\n<li>Exploratory Research<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-ok\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-2\" data-spacing=\"10px\" data-alignment=\"left\"> \n<ul>\n<li>Concept Testing<\/li>\n<li>Message Testing, A\/B Testing<\/li>\n<li>Brand Identity Research<\/li>\n<li>User Experience and User Interface Research<\/li>\n<li>Customer Journey Research<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;1%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2>You Will Love Our <em>Limelight<\/em> Platform<\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;6&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;10&#8243; custom_line_width=&#8221;10%&#8221;][vc_row_inner column_margin=&#8221;default&#8221; top_padding=&#8221;10&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text]\n<h3><b>It\u2019s secure<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each project gets its own, unique virtual research room<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our team controls who is allowed to enter the room<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No reported hacking of Adobe Connect like other online meeting platforms<\/span><\/li>\n<li>Room design\/layout is &#8220;locked&#8221; so all research participants have the exact same visual experience (this is particularly important when evaluating stimuli in market research)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h3><b>Each client has their own tech team assigned to their research project to ensure smooth sessions<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each participant must pass a \u201ctech check\u201d prior to their research session<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tech team stays online for the duration of the research session to work through any technology issues in real-time<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text]\n<h3><b>It allows for a client \u201cback room\u201d experience<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Only clients and the project moderator can see the right-hand side of screen (like the \u201cback room\u201d)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Participants cannot see names of client observers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Clients have access to a private backroom chat which allows them to talk to one another and to the moderator (participants cannot see this chat)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text]\n<h3><b>Customized virtual room layouts<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Programmed based on your moderator\u2019s guide with your needs in mind<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easily use different projective techniques or show stimuli with the click of a button<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_btn size=&#8221;jumbo&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Submit a Bid Request&#8221; css_animation=&#8221;fadeIn&#8221; url=&#8221;https:\/\/limelightbyshugoll.com\/bid-request\/&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; bg_color=&#8221;#ff9d6e&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; id=&#8221;about&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; 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background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span style=\"color: #ffffff;\">See What Participants Have to Say<\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;6&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;80&#8243; custom_line_width=&#8221;5%&#8221;][testimonial_slider style=&#8221;default&#8221; star_rating_color=&#8221;accent-color&#8221; autorotate=&#8221;6000&#8243;][testimonial star_rating=&#8221;none&#8221; title=&#8221;Testimonial&#8221; id=&#8221;1695933038178-6&#8243; name=&#8221;Kim A.&#8221; quote=&#8221;The Limelight Insights platform is a very welcome, transformative technology to apply to online research. It facilitates a wider range of participants, increased opportunities to participate, and a safe, comfortable and efficient way of doing so. No longer does geography matter; having our voices heard is possible from the safety and comfort of our own spaces. This is the technology I&#8217;ve been waiting for, and I&#8217;m so grateful for the opportunity to participate!&#8221; tab_id=&#8221;1695933038179-7&#8243;][testimonial star_rating=&#8221;none&#8221; title=&#8221;Testimonial&#8221; id=&#8221;1695933038242-9&#8243; name=&#8221;Paul S.&#8221; quote=&#8221;I like how easy Limelight is to navigate and use. I know the online platform will work every time and it gives me one less thing to worry about, allowing me to give all my attention to the focus group. I recommend Limelight Insights to my friends and family all the time. I tell them how easy the process is and how enjoyable the focus groups are. Plus, the staff at Limelight are always very friendly and accommodating!&#8221; tab_id=&#8221;1695933038243-7&#8243;][testimonial star_rating=&#8221;none&#8221; title=&#8221;Testimonial&#8221; id=&#8221;1695933038283-9&#8243; name=&#8221;Jake D.&#8221; quote=&#8221;What I liked best about the Limelight online platform is how easy it was to set-up and install, plus the tech run through was great. We&#8217;ve all shifted to online mode, but the way the focus groups were run and managed seemed super smooth. I wish all my online meetings were like that.&#8221; tab_id=&#8221;1695933038283-3&#8243;][testimonial star_rating=&#8221;none&#8221; title=&#8221;Testimonial&#8221; id=&#8221;1695933038327-10&#8243; name=&#8221;Linda P.&#8221; quote=&#8221;I have enjoyed my participation with Limelight very much. Being able to express my opinions in a safe, non-judgmental environment with a skilled interviewer made the experience very positive. I prefer the online platform since it does not involve travel. I would most certainly recommend Limelight to friends and family members. It&#8217;s an enjoyable experience and getting paid is a bonus! Limelight does a great job \u2013 the screening process is seamless and staff are always friendly and helpful.&#8221; tab_id=&#8221;1695933038327-1&#8243;][testimonial star_rating=&#8221;none&#8221; title=&#8221;Testimonial&#8221; id=&#8221;1695933038371-2&#8243; name=&#8221;Ethan A.&#8221; quote=&#8221;I like how easy the online platform is to use &#8211; it is intuitive and simple and does not require any kind of complex installation. The online platform feels as personal as an in-person interaction because you are still communicating face-to-face with other people. I absolutely would recommend participating in online focus groups with Limelight. The online format is convenient and very easy to use. I think it would open up more people to be able to participate who have more restrictions on being able to travel to a site for an in-person focus group.&#8221; tab_id=&#8221;1695933038371-4&#8243;][\/testimonial_slider][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;1%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_content=&#8221;The Online Research Process&#8221; max_width=&#8221;500&#8243;][\/split_line_heading][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;6&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;20&#8243; custom_line_width=&#8221;10%&#8221;][vc_row_inner column_margin=&#8221;default&#8221; top_padding=&#8221;10&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text]\n<ul>\n<li><span style=\"font-weight: 400;\">Platform can be used for focus groups or one-on-one interviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Suggested maximum 90-minute sessions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Typically limit group size to 6 to 8 participants\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Up to 30 client observers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Research participants are required to pass a 10-minute \u201ctech check\u201d at least 24 hours prior to their assigned research session (anyone who fails will be replaced at no additional cost)<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_btn size=&#8221;jumbo&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Submit a Bid Request&#8221; css_animation=&#8221;fadeIn&#8221; url=&#8221;https:\/\/limelightbyshugoll.com\/bid-request\/&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;79&#8243; enable_bg_scale=&#8221;true&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;zoom-out-reveal&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;300&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;1%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;75&#8243; enable_bg_scale=&#8221;true&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;zoom-out-reveal&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;300&#8243;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2>With the <em>Limelight<\/em> Platform, you can expect:<\/h2>\n[\/split_line_heading][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;6&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;20&#8243; custom_line_width=&#8221;10%&#8221;][vc_row_inner column_margin=&#8221;default&#8221; top_padding=&#8221;10&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text]\n<ul>\n<li>Real-Time Technical Assistance dedicated to only your project<\/li>\n<li>Expert technicians who understand qualitative research from <strong><a href=\"https:\/\/limelightbyshugoll.com\/recruiting-services\/\">recruiting<\/a><\/strong> to moderating to hosting live groups<\/li>\n<li>Our technicians have both online and in-person experience, and they act as both your tech and your host to help guide you in keeping the best respondents for our groups<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;1%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h2>In addition to the <em>Limelight<\/em> platform, Limelight Insights offers:<\/h2>\n[\/split_line_heading][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;6&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;20&#8243; custom_line_width=&#8221;10%&#8221;][vc_row_inner column_margin=&#8221;default&#8221; top_padding=&#8221;10&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text]\n<ul>\n<li><strong><a href=\"https:\/\/limelightbyshugoll.com\/full-suite-consulting\/\">Full-Service Consulting<\/a><\/strong> from a dedicated team of qualitative project directors and moderators<\/li>\n<li>Expertise in all <strong><a href=\"https:\/\/limelightbyshugoll.com\/qualitative-and-quantitative-marketing-research\/#Qualitative\">qualitative methodologies<\/a><\/strong><\/li>\n<li>Report Preparation with actionable insights and recommendations<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;24&#8243; enable_bg_scale=&#8221;true&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;zoom-out-reveal&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;300&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; bg_color=&#8221;#daaa00&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; id=&#8221;about&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;51&#8243; enable_bg_scale=&#8221;true&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;zoom-out-reveal&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;300&#8243;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_content=&#8221;Why Should You Conduct Online Qualitative Research?&#8221; max_width=&#8221;450&#8243;][\/split_line_heading][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221;][vc_column_text max_width=&#8221;500&#8243;]<span style=\"font-weight: 400;\">There are a variety of advantages to online qualitative research:<\/span><\/p>\n<ul>\n<li><strong>Allows for efficient and cost-effective geographic reach:<\/strong>\n<ul>\n<li><span style=\"font-weight: 400;\">It eliminates the additional time and expense of moderator, client, and participant travel.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You can conduct fewer overall groups or in-depth interviews but cover more territory because your research isn\u2019t dictated by travel logistics. Participants from all over the country can be mixed into the same online research sessions.<br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Increased ease and convenience<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Client observers, moderators, and research participants can all participate in online qualitative research sessions from the comfort and convenience of their own homes or offices.<\/span><\/li>\n<li><strong>Faster Turnaround Time:<\/strong> Online research platforms enable faster turnaround times compared to traditional research methods. Since there is no need for physical setup or travel and everything you need is in one place, studies can be conducted more efficiently.<\/li>\n<li><strong>Anonymity and Privacy:<\/strong> Online research platforms can provide a certain level of anonymity and privacy to participants. This can encourage open and honest responses, particularly for sensitive topics or discussions where participants may feel less comfortable sharing their thoughts and experiences. Anonymity can lead to more authentic and valuable insights.<\/li>\n<li><strong>Flexibility in Study Design:<\/strong> Online research platforms offer flexibility in study design. Our researchers can easily adapt the study design, virtual room layout, session length, and timing to accommodate the needs of clients and participants. This flexibility can increase participation rates and helps clients achieve research objectives.<\/li>\n<\/ul>\n[\/vc_column_text][nectar_cta btn_style=&#8221;see-through&#8221; heading_tag=&#8221;h6&#8243; text_color=&#8221;#ffffff&#8221; button_color=&#8221;default&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; link_text=&#8221;online qualitative market research.&#8221; url=&#8221;https:\/\/limelightbyshugoll.com\/benefits-of-conducting-online-qualitative-research-the-new-norm-for-market-research-studies-part-1\/&#8221; text=&#8221;Read our blog to learn more about the benefits of conducting&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; bg_color=&#8221;#97d700&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;70&#8243; bottom_padding=&#8221;70&#8243; overlay_strength=&#8221;0.95&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column centered_text=&#8221;true&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2>We love our <em>Limelight<\/em> platform and we know you will too. We look forward to the opportunity to be your online qualitative research partner.<\/h2>\n[\/vc_column_text][nectar_cta btn_style=&#8221;underline&#8221; heading_tag=&#8221;h4&#8243; text_color=&#8221;#ffffff&#8221; button_color=&#8221;default&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;center&#8221; display=&#8221;block&#8221; link_text=&#8221;Submit a Bid Request&#8221; url=&#8221;https:\/\/limelightbyshugoll.com\/bid-request\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; bg_image=&#8221;41&#8243; bg_position=&#8221;center bottom&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;top&#8221; layer_one_image=&#8221;2926&#8243; layer_one_strength=&#8221;0.3&#8243; layer_two_image=&#8221;2927&#8243; layer_two_strength=&#8221;0.4&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;9%&#8221; bottom_padding=&#8221;5%&#8221; color_overlay=&#8221;#000000&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/pages\/64"}],"collection":[{"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":11,"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":1752,"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/pages\/64\/revisions\/1752"}],"wp:attachment":[{"href":"https:\/\/limelightbyshugoll.com\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}