“Focus groups might seem like a throwback — they came to prominence in the middle of the last century — and their demise has been predicted many times over in recent years. But for as many times as they’ve been declared dead, a victim of ever-improving digital analytics, they haven’t gone anywhere.”
Focus groups are not a thing of the past, they can still teach us so much. It’s important to participate in focus groups, it gives you a voice and lets companies know what you want.
Read the full article HERE and CONTACT US to learn how Limelight Insights can work with virtual focus groups to help you get the data your brand needs.