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Data collection in Washington, DCUncategorized

Screening Market Research Participants: Tips for Finding the Right Focus Group or In-Depth Interview Participants

Have you ever conducted a job interview with someone who clearly wasn’t right for the…
KME DigitalFebruary 28, 2023
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Even in the age of big data, brands can’t quit the focus group

“Focus groups might seem like a throwback — they came to prominence in the middle…
Cara ShugollFebruary 2, 2021
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Customers & COVID-19: Key Takeaways

COVID -19 is still affecting how we, as consumers, shop. As such, conducing market research…
Cara ShugollFebruary 2, 2021
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9 Keys to Becoming an Iconic Brand

There are many successful products in the marketplace, but few brands can be considered truly…
Cara ShugollFebruary 2, 2021
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Using Experiments to Launch New Products

Using Experiments to Launch New Products It is always a leap of faith to introduce…
Cara ShugollOctober 22, 2020
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Preventing Non-Response Bias in Market Research

Preventing Non-Response Bias in Market Research We have all been there - working our way…
Cara ShugollOctober 22, 2020
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Building Trust: How to Humanize Your Brand

Building Trust: How to Humanize Your Brand How long would you be friends with someone…
Cara ShugollOctober 22, 2020

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