Uncategorized Potential Drawbacks of Conducting Qualitative Research Online (and How to Overcome Them) (PART 2)Today, even as we exit the height of the COVID-19 pandemic, staying connected online remains…KME DigitalJuly 14, 2023
Uncategorized Benefits of Conducting Online Qualitative Research: The New Norm for Market Research Studies (PART 1)According to the U.S. Census, from 2019 to 2021, the number of people working remotely…KME DigitalApril 26, 2023
Uncategorized Screening Market Research Participants: Tips for Finding the Right Focus Group or In-Depth Interview ParticipantsHave you ever conducted a job interview with someone who clearly wasn’t right for the…KME DigitalFebruary 28, 2023
Uncategorized Even in the age of big data, brands can’t quit the focus group“Focus groups might seem like a throwback — they came to prominence in the middle…Cara ShugollFebruary 2, 2021
Uncategorized Customers & COVID-19: Key TakeawaysCOVID -19 is still affecting how we, as consumers, shop. As such, conducing market research…Cara ShugollFebruary 2, 2021
Uncategorized 9 Keys to Becoming an Iconic BrandThere are many successful products in the marketplace, but few brands can be considered truly…Cara ShugollFebruary 2, 2021
Uncategorized Using Experiments to Launch New ProductsUsing Experiments to Launch New Products It is always a leap of faith to introduce…Cara ShugollOctober 22, 2020
Uncategorized Preventing Non-Response Bias in Market ResearchPreventing Non-Response Bias in Market Research We have all been there - working our way…Cara ShugollOctober 22, 2020
Uncategorized Building Trust: How to Humanize Your BrandBuilding Trust: How to Humanize Your Brand How long would you be friends with someone…Cara ShugollOctober 22, 2020