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Limelight Insights by Shugoll
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Embracing the Digital Shift: Why Online Focus Groups Are Here to Stay

Embracing the Digital Shift: Why Online Focus Groups Are Here to Stay Picture this: You…
Cara ShugollNovember 11, 2024
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The CEO’s Playbook: Leveraging Market Research to Revitalize Starbucks

The CEO’s Playbook: Leveraging Market Research to Revitalize Starbucks Starbucks, a global icon in the…
Cara ShugollSeptember 17, 2024
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Infographic: The 2024 Paris Summer Olympics

Limelight Insights' Summer Survey Series: The 2024 Paris Olympics This summer, we have been surveying…
Cara ShugollAugust 5, 2024
marketing research company in Rockville, MDUncategorized

Press Release: A Survey from Limelight Insights Shows Washington Commanders Fans Have a Renewed Sense of Hope for the Future

Although the Washington Commanders are coming off a 4-13 losing season and the negative press…
KME DigitalJuly 9, 2024
recruiting services in the DMVUncategorized

What to Know About Recruiting in the DMV

Recruiting Participants in the DMV: Benefits, Challenges, & Tips for a Successful Recruit The DMV…
KME DigitalJune 26, 2024
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The Importance of Data Visualization

Data visualization is a powerful tool that plays a crucial role in market research. It…
KME DigitalMarch 12, 2024
Limelight Insights Online Qualitative ResearchUncategorized

Potential Drawbacks of Conducting Qualitative Research Online (and How to Overcome Them) (PART 2)

Today, even as we exit the height of the COVID-19 pandemic, staying connected online remains…
KME DigitalJuly 14, 2023
Online qualitative research from Limelight InsightsUncategorized

Benefits of Conducting Online Qualitative Research: The New Norm for Market Research Studies (PART 1)

According to the U.S. Census, from 2019 to 2021, the number of people working remotely…
KME DigitalApril 26, 2023
Data collection in Washington, DCUncategorized

Screening Market Research Participants: Tips for Finding the Right Focus Group or In-Depth Interview Participants

Have you ever conducted a job interview with someone who clearly wasn’t right for the…
KME DigitalFebruary 28, 2023
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Even in the age of big data, brands can’t quit the focus group

“Focus groups might seem like a throwback — they came to prominence in the middle…
Cara ShugollFebruary 2, 2021
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