Consumer Insights

Consumer Insights

Limelight Insights by Shugoll is a qualitative and quantitative marketing research company that conducts market research for a variety of companies across multiple industries. We collect unbiased opinions on topics such as new products and services, new communications campaigns, the latest social issues, political trends, etc. By collecting this data, we are able to provide valuable consumer insights that help our clients make informed business decisions. All data collected by Limelight Insights is strictly for research purposes only and is never used for soliciting or fundraising.

Importance of Understanding Your Audience

Understanding your audience is essential to developing successful brands, products, services, and marketing campaigns. After all, how can you hope to engage potential customers if you don’t know what they’re looking for? This is where consumer insights come in. By conducting market research using focus groups, in-depth interviews, and surveys, you can gain a wealth of information about your target audience’s needs, wants, and motivations. In turn, this allows you to create brands, products, services, and marketing campaigns that are specifically tailored to their interests. 

With insights into customer sentiment, businesses can make informed decisions about marketing and brand/product development. Additionally, market research can help businesses to troubleshoot problems and identify areas for improvement. For example, if customers are unhappy with a particular aspect of a product, a focus group can help to pinpoint the issue and develop a solution.

Taking the time to understand your audience can pay off in a big way. By making informed decisions with unique consumer insights, your campaign’s likelihood of success is significantly higher.

Qualitative and Quantitative Marketing Research

Limelight Insights by Shugoll offers a full suite of consulting services for qualitative and quantitative marketing research studies. This includes everything from study design and data collection, to data analysis and preparation of reports and presentations including actionable insights and recommendations. 

Focus groups are a qualitative research method that can be used to gather information on everything from consumer preferences to political attitudes. Because they provide a forum for open dialogue, focus groups are an excellent way to collect rich, detailed data. More importantly, this primary research method will provide unique consumer insights that none of your competitors have.

In recent years, online market research has become increasingly popular. Therefore, we have developed what is now an industry-leading online qualitative research platform called Limelight. This platform is a valuable tool for businesses of all sizes and can be used for online focus groups or one-on-one interviews.

Limelight Insights by Shugoll has built a name around delivering a broad range of quantitative research services. Quantitative marketing research is typically used to identify trends and understand overall market dynamics by gathering and analyzing numerical data. There are a number of different data collection methods that can be used in quantitative research including online, telephone, mobile, social media, central location testing, and mail. 

Both quantitative and qualitative market research are valuable tools in gaining consumer insights.

How Can Market Research Help You?

  • Actionable consumer insights and recommendations
  • Understand your current audience and acquire new audiences
  • Develop a marketing strategy that reaches the maximum number of consumers with the right message in the right media.
  • Identify areas of improvement
  • Stay on top of trends

With over 50 years of experience, Limelight Insights by Shugoll is known to provide some of the most insightful analyses, report writing and debriefings in the industry. Our team of dedicated experts will make sure you get the most out of your market research study.

If you’re looking for consumer insights to help guide your marketing decisions, Submit a Bid Request today. We look forward to the opportunity to be your research partner.